Challenge:

After several months of struggling to attract patrons, Baja Tap sought the expertise of Let's Tap In in 2024 to revamp its marketing strategy and boost revenue.

Solution:

Let’s Tap In embarked on a comprehensive marketing campaign, beginning with the creation of a new business page for Baja Tap. Leveraging their proven marketing tactics, the agency curated the entire weekend experience at Baja Tap, spanning from Thursday through Sunday.

Implementation:

The agency's efforts focused on cultivating a strong social media presence and organizing engaging events to draw diverse crowds to Baja Tap. Thursday nights featured a Millennial event, Fridays catered to college crowds, and Saturdays were reserved for private events.

Results:​

• Within just one month, Lets Tap In successfully grew Baja Tap's social media page to over 1,000 organic followers.

• By February 2024, Friday nights saw a remarkable surge in revenue, consistently exceeding $7,000 weekly.

• The curated events attracted a diverse clientele, contributing to the venue's success. Thursday nights' Millennial event alone generated over $2,000 in weekly sales.

• Baja Tap's weekend revenue soared to over $40,000, a significant improvement compared to the underwhelming performance in December 2023, when revenue barely surpassed $10,000 on the same nights.